Having fallen behind the incredibly high creative and commercial standards the brand set itself in the 1980’s and 1990’s, Birch has helped Pepsi rediscover its mojo by redefining the role of the brand in the 2020’s. “Keep Fizzing” is a global platform that marries product strengths with an elevated sense of cultural responsibility. 

Length of Relationship: 2 Years

Territories: Global

Services: Brand Strategy | Horizon Marketing | Agency Operations

Impact: Fastest growing zero-sugar CSD in the world